Kindle System: Amazon’s Wireless Reading Device

October 26, 2008 · Filed Under Main · Comment 

Introducing Kindle™

Many Years ago, Amazon set out to design and build an entirely cutting edge class of device—a handy, portable reading device with the ability to wirelessly download books, blogs, magazines, and newspapers. The result of intensive research and development is Amazon’s Kindle.

Amazon designed the Kindle Reader to provide an exceptional reading experience. Thanks to electronic paper, a revolutionary new display technology, reading Kindle’s screen is as sharp and natural as reading ink on paper—and nothing like the strain and glare of a computer screen. Kindle is also easy on the fingertips. It never becomes hot and is designed for ambidextrous use so both “lefties” and “righties” can read comfortably at any angle for long periods of time.

We wanted Kindle to be completely mobile and simple to use for everyone, so we made it wireless. No PC and no syncing needed. Using the same 3G network as advanced cell phones, we deliver your content using our own wireless delivery system, Amazon Whispernet. Unlike WiFi, you’ll never need to locate a hotspot. There are no confusing service plans, yearly contracts, or monthly wireless bills—we take care of the hassles so you can just read.

With Whispernet, you can be anywhere, think of a book, and get it in one minute. Similarly, your content automatically comes to you, wherever you are. Newspaper subscriptions are delivered wirelessly each morning. Most magazines arrive before they hit newsstands. Haven’t read the book for tomorrow night’s book club? Get it in a minute. Finished your book in the airport? Download the sequel while you board the plane. Whether you’re in the mood for something serious or hilarious, lighthearted or studious, Kindle delivers your spontaneous reading choices on demand.

And because we know you can’t judge a book by its cover, Kindle lets you download and read the beginning of books for free. This way, you can try it out—if you like it, simply buy and download with 1-Click, right from your Kindle, and continue reading. Want to try a newspaper as well? All newspaper subscriptions start with a risk-free two-week trial.

Kindle’s paperback size and expandable memory let you travel light with your library. With the freedom to download what you want, when you want, we hope you’ll never again find yourself stuck without a great read.

We’re very proud to introduce Amazon Kindle and we hope you like it as much as we do.

Paper-like Screen

Utilizing a new high-resolution display technology called electronic paper, Kindle provides a crisp black-and-white screen that resembles the appearance and readability of printed paper. The screen works using ink, just like books and newspapers, but displays the ink particles electronically. It reflects light like ordinary paper and uses no backlighting, eliminating the glare associated with other electronic displays. As a result, Kindle can be read as easily in bright sunlight as in your living room.The screen never gets hot so you can comfortably read as long as you like.

See what others are saying about the Kindle screen:

James Patterson, author of You’ve Been Warned, “The screen is fabulous. You would expect that, with a screen, there would be a glare, it would be hard to read but it’s not. There’s no glare. It’s not backlit, which is kind of magical. I think people are going to be very, very surprised and delighted. This is a lot easier to read than a lot of books are these days.”

Michael Lewis, author of Moneyball, “I’m telling you, after five minutes I’ve ceased to think I’m looking at a screen. It’s not like reading a computer screen. It’s more like reading a piece of paper. I think it’s actually clearer, easier on the eye than the printed word.”

Neil Gaiman, author of Stardust, “It’s like paper and it’s very interesting. It’s very, very crisp. Very functional. Very readable.”

Wireless Access with Whispernet

Whispernet utilizes Amazon’s optimized technology plus Sprint’s national high-speed (EVDO) data network to enable you to wirelessly search, discover, download, and read content on the go.

Unlike WiFi, you don’t have to find a hotspot. Amazon pays for Kindle’s wireless connectivity so you will never see a monthly wireless bill for shopping the Kindle Store. There is no wireless setup—you are ready to shop, purchase and read right out of the box.

Note: There is no wireless coverage available currently on Sprint’s data network for Kindle in Montana and Alaska.
Check Wireless Coverage

Carry Your Library in 10.3 Ounces

At 10.3 ounces, Kindle is lighter and thinner than typical paperbacks, and fits easily in one hand. Its built-in memory stores hundreds of titles. An optional SD memory card lets you hold even more. From Melville to Morrison, your favorite authors can always be with you.

In addition, a copy of every book you purchase is backed up online in Your Media Library in case you ever need to download it again. This allows you to make room for new titles on your device, knowing that Amazon is storing your personal library, which can always be re-downloaded wirelessly. If you are out of wireless coverage, such as traveling overseas, you can download books to your computer from Your Media Library and transfer via USB to your Kindle. Think of it as a bookshelf in your attic—even though you don’t see it, you know your books are there.

Ergonomic Design

We wanted Kindle to be as easy to hold and use as a book, so we designed it with long-form reading in mind. When reading for long periods of time, people naturally shift positions often. Kindle’s full-length, vertical page-turning buttons are located on either side, allowing you to read and turn pages comfortably from any position. Navigation on both sides means both “lefties” and “righties” can easily use Kindle with one hand. And at only 10.3 ounces, Kindle is lighter and thinner than a typical paperback.

Shop the Kindle Store Right from Your Device

You can shop the Kindle Store wirelessly right from your device, allowing you to click, buy, and start reading your purchases within a minute. The Kindle Store offers the same great Amazon.com customer experience you’re used to, including customer reviews, personalized recommendations, and low prices. Simply search for the title or author you’re interested in reading, or browse the store to discover titles and download your reading choices. We auto-deliver your selections wirelessly, so the next time you hear about a great book, just click, buy, and read.

Search

Kindle makes it easy to search across your library. To use the Search feature, simply type in a word or phrase you’re looking for, and Kindle will find every instance across your Kindle library. Looking for an article you read a couple of days ago about hybrid cars but can’t remember where? Simply type in hybrid and Kindle will search your library for each reference, making it easy to jump directly to what you’re looking for. You can extend your search to the Kindle Store to find related titles you may be interested in. Explore even further by searching Wikipedia.

Keyboard

Kindle’s QWERTY keyboard puts the Kindle Store at your fingertips. Simply type in a title, author, or keyword to find the book, newspaper, or magazine you are looking for. From there, click to buy, and begin reading your selection in under a minute.

The keyboard also enables you to do a full text search across your entire library or within a specific title. To find the article you read last week on globalization, simply type in globalization to locate each relevant reference. You can then jump to Wikipedia to learn more about it. The keyboard also means you can annotate text and utilize Kindle’s built-in dictionary without interrupting your reading.

Bookmarks and Annotation

By using the keyboard, you can add annotations to text, just like you might write in the margins of a book. And because it is digital, you can edit, delete, and export your notes, highlight and clip key passages, and bookmark pages for future use. You’ll never need to bookmark your last place in the book, because Kindle remembers for you and always opens to the last page you read.

Built-in Dictionary

Never get caught without a dictionary. Kindle includes The New Oxford American Dictionary with over 250,000 entries and definitions, so you can seamlessly look up the meanings of words without interrupting your reading. Never fear a sesquipedalian word again—simply look it up as you go.

Wireless Access to Wikipedia

Kindle also includes free built-in access to the world’s most exhaustive and up-to-date encyclopedia—Wikipedia.org. With Kindle in hand, looking up people, places, events and more has never been easier. It gives whole new meaning to the phrase walking encyclopedia.

Adjustable Text Size

Because one size doesn’t fit all, you can increase the text size of your favorite book or periodical with the push of a button. If your eyes tire, simply increase the font size and continue reading comfortably. Kindle has six adjustable font sizes to suit your reading preference.

Long Battery Life

Leave wireless on and recharge approximately every other day. Turn wireless off and read for a week or more before recharging. Battery life will vary based on wireless usage, such as shopping the Kindle Store and downloading content. In low coverage areas or in 1xRTT only coverage, wireless usage will consume battery power more quickly. Kindle fully recharges in two hours.

What’s included in the box?

Kindle Electronic Reader
Book cover
Power adapter
USB 2.0 cable

Books, Newspapers, and More

The Kindle Store currently carries more than 190,000 books plus newspapers, magazines, and blogs. For your convenience, you can shop the Kindle Store directly on Kindle or on your PC via Amazon.com. Either way, all titles are wirelessly delivered right to your Kindle for free. We pay for the wireless delivery charges so you don’t have to. Buy a book and we auto-deliver it to you wirelessly in one minute. You can download and view most books purchased from the Kindle Store for your personal use on up to six Kindles provided they are registered to your Amazon.com account. Newspapers, magazines, and blogs may only be downloaded to one Kindle.

The Kindle Store provides the same Amazon shopping experience you’re used to, including customer reviews, personalized recommendations, 1-Click purchasing, and everyday low prices. Check the store often; we’re adding new titles every day.

Books

Whether you prefer biographies, classics, investment guides, thrillers, or sci-fi, thousands of your favorite books are available. The Kindle Store offers more than 105 of 112 books currently found on the New York Times® Best Seller list and we’re adding more all the time. New York Times Best Sellers are $9.99, and you’ll find many books for less. Can’t decide what to buy? Kindle lets you download and read the beginning of any book for free. This way, you can try it out—if you like it, simply buy and download with 1-Click, right from your Kindle, and continue reading.

Personal Files
Eliminating the need to print, Kindle makes it easy to take your personal documents with you. Each Kindle has a unique and customizable e-mail address. You can set your unique email address on your Manage Your Kindle page. This allows you and your contacts to e-mail Word documents and pictures wirelessly to your Kindle for only $.10. Kindle supports wireless delivery of unprotected Microsoft Word, HTML, TXT, JPEG, GIF, PNG, BMP, PRC and MOBI files.
PDF conversion is experimental. The experimental category represents the features we are working on to enhance the Kindle experience even further. You can email your PDFs wirelessly to your Kindle. Due to PDF’s fixed layout format, some complex PDF files might not format correctly on your Kindle.
If you are not in a wireless area or would like to avoid the $.10 fee for wireless delivery, you can send attachments to “name”@free.kindle.com to be converted and e-mailed to your computer at the e-mail address associated with your Amazon.com account login. You can then transfer the document to your Kindle using your USB connection. For example, if your Kindle email address is Jay@Kindle.com, send your attachments to Jay@free.kindle.com.

Audiobooks
With Kindle, you are able to download and enjoy thousands of audiobooks from Audible.com. Due to their file size, audiobooks are downloaded to your PC over your existing Internet connection and then transferred to Kindle using the included USB 2.0 cable. Listen via Kindle’s speaker or plug in your headphones for private listening.

This is less a “pros and cons” review than a hopefully useful commentary about the Kindle compared with other eReaders and what it means for the eBook industry. (I believe that everything has changed with the Kindle’s creation.)

For many years I have been an avid reader of eBooks using almost every eReading device on the market. So as an early-adopter of techie gadgets I had been anxiously awaiting Amazon’s Kindle since its first rumors. So I immediately purchased it both out of curiosity and hoping for a better “next generation” eBook solution. In case you’re wondering whether I’m “that” Steve Gibson, I probably am — I’m the guy who gets Google’s first three or four links when Googling my name.

I was driven to write this review because it is somewhat distressing and, it seems to me, a bit unfair for the Kindle’s average review rating to be dragged so far down by Kindle NON-OWNERS who, judging from their comments, seem to be quite annoyed by all of the positive comments about a device that’s expensive, monochrome, not a general purpose media player, unable to leap tall buildings, or in some way less than they were expecting, wanting, or hoping. In contrast to non-owners, the people who actually HAVE Kindle’s appear to universally love it, though with very valid caveats. I think of this as “The TiVo Effect” since, for the right sort of user, the Kindle will be life-changing … but it certainly won’t be that for everyone. Although it took me a few days to get completely comfortable with it, I am now hooked.

So, for what it’s worth, if this posting is discovered by any truly interested pre-purchasers, I hope that the following commentary might place the Kindle in “perspective” and be of some value to you. (And if it is, I hope you’ll click the button at the bottom to indicate that, so that this review might be found by more potential buyers … Thank you!)

I have read many novel-length books on my various Palm’s, I owned the original Rocket eBook, and I own both generations of Sony’s eInk readers, the PRS-500 and PRS-505. So my clear bias is of someone who enjoys technology for its own sake and who loves the idea of reading books on a “device.”

Amazon’s first-generation Kindle arguably has a few warts (see below). So depending upon your needs, budget, willingness to purchase a “first-generation” gizmo that you might regret purchasing and want to replace a year from now, and so forth, you might well decide to wait for the next generation Kindle that will doubtless be even better. But whether you choose to jump aboard now or later, Amazon’s entry into the eBook market is a BIG deal — it forever changes the game. I think there is no doubt that for the first time ever, a substantial number of people who were never captivated by ANY previous eBook system will find themselves reading and enjoying textual content on Kindle’s eInk screen.

The weird initial love/hate reaction to the Kindle is being compared with Apple’s iPod, which was also initially met with striking polarization. We all know how that turned out. :) Although the iPod was far from being the first portable MP3 player, and critics called it a copycat, it was the first portable music player to go mainstream, and it changed the world. I believe that, similarly, the large and tightly interacting collection of Kindle features, that go far beyond those of any other previous eBook attempt, will cause the Kindle to be the first eBook to succeed. By connecting their massive book library, as well as newspapers, magazines, blogs and the Web — wirelessly — to a long-battery-life chunk of consumer plastic, Amazon has kicked eBooks into the mainstream.

Is the Kindle perfect? Not yet. Is it expensive? Yep. Does it feel like a first-generation product? Absolutely. Will I purchase the next Kindle too? Please let me be first in line!

Investing in Kindle’s future…

From a DRM (digital rights management, aka eBook copy-protection) perspective, my eBook content ownership is already spread around all over the place; from Mobipocket, to Palm eReader, to Sony Connect, and now to Amazon Kindle. Sure, that annoys me a bit, but it’s the price one pays for being an early adopter of technology that isn’t yet ready for prime time … as, until now, no eBook system has been. Sony’s efforts came the closest, but that all ended for Sony (and everyone else) with the introduction of the Kindle. Existing owners of other eBook formats will certainly continue purchasing content for their devices, but who in the U.S. would purchase a new $300 Sony eReader when for an additional $100 they could have the Kindle … which is so much more than any of the other “disconnected” read-only devices?

In other words, given that Amazon is Amazon, and the fact that they already, right out of the gate, offer so much more than any other previous solution, I feel comfortable now building up my eBook content ownership with Amazon. Sure, I’ve been wrong before, but this is where I’m placing my bet. I won’t be purchasing any more content for Palm’s eReader or Sony’s. And I like the fact that the content I am purchasing now for this first-generation Kindle will certainly always be readable on whatever future generation devices Amazon’s efforts will evolve into.

Look Ma, no wires!

The huge deal with TiVo was time-shifting and commercial skipping. The huge deal with the Kindle is its wireless connectivity. Being a “traditional” eBook user — i.e. download into PC and “dock” the eReader to upload — I didn’t ‘get’ that at first. Now I’m as hooked by that on the Kindle as I am by my Tivo’s ability to whiz through endless commercials. The Kindle brings the same sort of freedom and power to textual content that the cell phone brought to voice communications.

Sure, I’ll purchase eBooks for the Kindle. But I have subscribed to a newspaper and two magazines … and it is truly a paradigm shift to have their content “just be there” in the morning all by itself. And the periodical content is clean, blessedly free of ads, unnecessary pictures and distractions.

An ugly duckling in need of forgiveness?

Like many people who worship the infinitely-understated elegance of Apple’s iPhone (and many other Apple creations), the Kindle’s appearance put me off at first. I was as vocally critical of the darned thing as any of those “one star” reviewers. When the first early photos of it leaked a few months before its release, I thought “No way, what a joke! That must be an early balsa-wood mock-up.” Now that weird angular wedggie is sitting here next to me as I type this. And I have forgiven it because something odd happens after using it for a few days: You begin to realize that it really works … and it works well. (And have you ever tried actually typing on the iPhone’s all-screen keyboard?)

Did someone say “warts”?

The Kindle’s screen appears to have slightly lower contrast than Sony’s second generation reader, but much more than Sony’s first generation offering. Also, the Kindle’s fonts are *far* superior to Sony’s, extremely legible, in six sizes and with real italics, not just algorithmic slanting. I’m a bit annoyed that the line-spacing is so large on the larger fonts since page changing is an “event”, but, again, this is just the first shot.

And speaking of page changing, I am not a big fan of the page navigation on this first Kindle. So much of the device is devoted to making page changing easy that it’s difficult to pick up and handle the device without inadvertently changing pages. But once you’re settled down and reading, the fact that only a thumb-twitch is required is nice. One way or another I’m sure that Amazon will get plenty of feedback about everything … and the next one will be even better.

You want to charge me what??!!

There’s also been a great deal of confusion about Amazon charging for the conversion and delivery of our own content into our own Kindles. Amazon *only* charges for wireless delivery, the conversion is 100% free. If you eMail your content to YourKindleName@kindle.com it’s converted and downloaded into your Kindle for 10 cents. But if, instead, you eMail your content to YourKindleName@free.kindle.com it’s converted and a link to the converted file is eMailed to your registered eMail address at NO charge. You can then download it and use your PC’s USB connection to transfer the content to the Kindle.

Moreover, the FREE MobiPocket v4.2 Creator will convert many formats — HTML, MS Word Docs, Text, and Adobe PDF into .PRC files — nicely compressed and encrypted if you wish — which, when transferred into the Kindle are directly readable. I have converted two large eBooks which I already had in PDF format into native Kindle format and they work perfectly — no cost and no Amazon involvement at all. And I’m sure that quite soon there will be all sorts of free Kindle content converters popping up all over the place.

So I’m glad that I purchased this first-generation device, and that I’m participating in the first real wave of eBook industry creation. None of my other eBook readers offer nearly what the Kindle does. Thanks to Amazon and their Kindle, eBooks have finally happened.

Well, since many of these reviews are from people who don’t even appear to own a Kindle, I’ll preface this by saying I have one in my hands, and have been using for a day or so now. I also have a Bookeen Cybook Gen3, so it should be fairly easy to make a nice comparison between the two.

Setup was almost non-existent. The device was set up at the factory with all my details, and was even pre-charged. When you open the package, the Kindle is wrapped in a plastic wrapper which explains that you just plug it in and turn it on. I did plug it in, to charge, but in a very short while, the charging light went out, indicating full charge. When I powered it up, after an initial boot sequence, the Kindle owners manual opened. I read thru it, casually skimming the more obvious entries, and paid attention to some of the Kindle unique features.

The most striking feature is the scroll bar and cursor wheel. The scroll bar lets you quickly scroll up and down, selecting menus or choosing a position within the book. When you have the menu item selected, you press the cursor wheel, just like a mouse. Navigation was a breeze and took only about 10 minutes to really become proficient.

The screen is as expected. E-ink devices are superior displays for these kind of applications. For the nay-sayers who mock lack of backlight or color, I suspect they haven’t even tried any e-ink device. Very readable. I haven’t tried fonts or anything, because I’m happy with the default fonts for now. There’s no eye-strain to speak of. After reading for about an hour, my eyes were no less or more tired than if I were reading a print book. For me, that’s not possible on any computer (or PDA) device. The refresh is just too stressful for long periods of reading.

The page buttons, on the side of the unit, are interestingly placed. It is easy to mistakenly press a button. While lying in bed (where I do most of my leisure reading), it can be a little awkward to hold the unit without pressing buttons. Coupled with the keyboard and all the buttons, the interface looks more busy than it really is. I hope that this is just part of the learning curve.

Ordering a book was fairly easy. If anything, this is where Amazon will win the war. Over-the-air delivery in fast time. I searched for Steven Lawhead’s “Merlin” (book 2 of the Pendragon cycle), ordered it, and within a very short time (less than a minute), I was reading my new book. When I was tired of reading, I set it in sleep mode. Sleep mode puts a nice image on the screen, but I wish it would just turn the whole screen off. It never seems to go from sleep to just plain shutdown.

I won’t go into the DRM issue much. But I do wonder if Amazon will reconsider their relationship with Mobi, or reconsider their decision to support their own DRM’ed format. It’s been determined that the AZW format is basically DRM’ed Mobi, but at the moment, there’s no way to get one to read the other.

There is a USB port, so I tried to download a free (non-DRM) Mobi books. That went fine: download Treasure Island, and just copied to the Kindle. Disconnect the USB port (you can’t use the Kindle while the USB is connected), and the book showed up in my content, and I was able to start reading it.

The cover is almost useless. It seems to be made for storage, not for usage. The power switch of the Kindle is on the back, so you’d need to remove it from the cover to turn it off and on. There’s also a strange plastic shim that appears to attempt to hold the Kindle in the cover. I figure that there will be after-market covers soon.

Overall I think I am happy and won’t have any bouts of buyers regret. I’ll just have to keep careful on which and how many books I buy! This could easily be very costly.

I have been using my Kindle for about 6 weeks and I must say that it took me only a few hours to totally fall in love with it. I curl up in my lounge chair with some hot tea next to me and get lost in a world of reading. The size is very appropriate for reading and I can read with only one hand since I use a thumb to press the next page button. This leaves my other hand free to sip my tea or pet the dog.

Fabulous Features:

* Wireless downloading of books – I can look up a book, read a summary and/or a few reviews and then buy it right away. This will cause some financial issues down the road because it is just so easy but is sure is a powerful feature. Entire books really do download in just a few seconds.

* Readability – I am lumping several features under this category. The one-handed reading, the overall size of the reader, the crisp text and the variable font size all work together to make the experience while reading just fabulous. Several times while reading late at night, I pushed the text font button and upped the font size because my eyes were getting a bit tired. A younger reader in our household was comfortable with the smallest font size, while the slightly older readers really appreciated one of the middle font sizes. I used the largest font size when I had the reader propped up on the treadmill. In the past, I have not found a good way to read while using the treadmill because the pages flip and the font was too small but that excuse is gone now.

* Subscription content delivered while I was sleeping. Another bad habit in the making – I stayed in bed and simply turned on the Kindle and was able to read my morning paper without setting foot outside.

* Incredible amount of content with me at all times. Since the unit is the size of a basic paperback, I slipped it into my purse and had it with me all the time. Whenever I was waiting for more than a minute, I would get the unit out. It initially started up on the page where I last left it, but with one click on the home button, I was brought to my multi-page list of available books and documents. I am the type of reader who usually has about 5 different books going at once and I could just pick the one that interested me at the time.

* Kindle NowNow – You pose a question and hit submit. Within a few minutes, you get several responses – for free sent to your Kindle. This was extremely helpful when I was away from a computer and just needed a quick answer. This was actually easier than googling because I got three very good answers for every question that I asked.

Good Features:

* Battery Life – The battery life indicator goes up and down at various rates depending on whether you are actively using the wireless. I didn’t realize this at first, so I thought that the battery life was short, but when I just used the Kindle for reading, I went several days without needing to charge. Charge time is really quick – an hour or two at the most to get a full charge but I can still read for an entire evening on a very low indicator.

* Plays mp3 files – but this feature needs some work. Currently, the files are played randomly, so you can’t select specific music to play or use it for mp3 audio books and lectures. I put some instrumental mp3s on my SD card and it was nice to have background music sometimes.

* Subscriptions Revisited – I still read a “real” newspaper. In the online versions of subscription content, I miss the extras like photos, comics, puzzles, letters to editor and such. All of the articles are included, but the complete experience of a newspaper is not quite duplicated in online content – this is not only for the Kindle but also for web based news.

Missing or Negative Features (the reason for losing one star on this review) -

* Content – I expected to be able to download ebooks from my local library (for free) and read them on my Kindle. I also expected to simply copy all types of text to my Kindle using either the SD card or the USB. I have found a work-around for my pdf files using the MobiPocket Creator. This works really well except for the Table of Contents – which didn’t quite translate properly. I translated several of the free books that I downloaded from wowio. The text came over just fine, but some of the fancy text/graphic chapter headers became separated. Also, some of the books that I wanted are not available in the Kindle store yet. I have used the email conversion and that worked okay.

* Pricing Structure – I am a cheapskate in general and frequently buy my books from thrift stores, library sales and used book stores. I have several issues with the pricing and hopefully, the market will correct some of these issues. I can’t share the books that I purchase and there isn’t really a “used” market for ebooks. I must admit though, that the longer I used the Kindle, the more I was able to justify the book prices in relation to the convenience of having them on my device. For things like textbooks and other books where I want a “real” copy of the book, I would like to see a purchase option that includes a Kindle version for almost nothing if I am purchasing the title in book form. I also wish the entry point was cheaper since I am spending so much on content.

Summary:

I love my Kindle. I keep it nearby at all times and I am finally getting a chance to catch up on some reading since I have a whole collection with me whenever I get a few minutes to myself.